In this article, you will find many good tips which helps to protect
your website against the future Google algorithm updates, whether it may
be an entirely new update or the refreshes of Penguin or Panda update.
But before start to giving the tips to prevent your site from future updates; I would like to clear about one thing; I can’t assure all these tips will definitely will protect your site from the Google updates. Because, every time the algorithm is changing it taught us one thing; “nothing is for certain”, sometimes even the good websites are downgraded in the SERPs seemingly for any reason.
However, by following my tips you will put a stronger repository at your disposal to prevent your site(s) from algorithm updates and refreshes of old algorithms.
1. Lose the copied or scraped content:
The Google is very much clear in its strategy, it don’t want anything that doesn’t belong you; which implies it don’t want any content which available on other website. Each Google updates and penalties mainly focus on the qualities of web search results.
So, try to come with fresh and useful content. Also make sure the content you are providing adds value to your readers.
Just by following the given below checklist make sure your content is up to scratch:
Here are few tips to develop a natural link:
So, make sure the famous social network buttons like Google Plus, Twitter, Facebook, and Pinterest are installed on all your content pages. You can install them easily by adding plugins or code into your site.
But keep in mind that your website should not have fake likes and followers. Otherwise your website will get affected by future algorithm updates.
Quality I mentioned here is not only suitable for content but also for layout, design, loading speed etc. So by using Google Analytics find out which page has high bounce rate and look into another way to improve the visitor’s experience.
One of the best way to decrease the bounce rate is by building the trust. You can achieve them by adding the real photo of yourself, about page, contact page, privacy policy etc.
Make sure they link back to your site. If you get more quality links back to your website then the search results of your site will be good. Please keep in mind that the links have a major role to determine the search ranking factor of a website.
But the quality is more important than quantity. Only few links from the relevant authority sites will be more beneficial than the hundreds of links from different niches.
LDR means “Is your website that links to you in a similar niche?”
For example : If you have a website about dog food. Then it will be good if you made the links from sites about pets or dog food.
Instead of this if you add the irrelevant link that not related to your niche then your website may get affected by Google updates. Infact, this is already a Penguin penalty factor.
So, make sure atleast 30% of the links on your website are niche relevant. They don’t have to be in the exact same niche, but they should have some LDR.
They never look natural to Google. Due to this your your website may get affected in future by further updates. Like Penguin, in future the Google updates may use anchor text as one of the factor.
To build the brand signals you don’t need a big marketing budget just create a strong social media presence, branded searches, Google authorship. That’s it.
Last but not least, always give preference to white hat SEO.
It is a secret for your website success. Ofcourse, the white hat SEO
will take more time, but you can be sure that your website’s future is
more stable than a website ranking due to shady and manipulative SEO
techniques.
But before start to giving the tips to prevent your site from future updates; I would like to clear about one thing; I can’t assure all these tips will definitely will protect your site from the Google updates. Because, every time the algorithm is changing it taught us one thing; “nothing is for certain”, sometimes even the good websites are downgraded in the SERPs seemingly for any reason.
However, by following my tips you will put a stronger repository at your disposal to prevent your site(s) from algorithm updates and refreshes of old algorithms.
1. Lose the copied or scraped content:
The Google is very much clear in its strategy, it don’t want anything that doesn’t belong you; which implies it don’t want any content which available on other website. Each Google updates and penalties mainly focus on the qualities of web search results.
So, try to come with fresh and useful content. Also make sure the content you are providing adds value to your readers.
Just by following the given below checklist make sure your content is up to scratch:
- First check your content is unique. You can check the uniqueness of your content by using a tool like Copyscape.
- Next check whether it is completely free from Spelling and Grammar errors? For this too many tools are available so, utilize those tools to show your quality.
- Integrate the media elements like related images, audios and videos to improve the compelling experience of your users.
- Make sure your content provide value to your site.
- Can you be happy by reading your content. Just imagine, you are a new visitor to your own site and after reading the content can you really satisfied by providing the informations over there.
2. Develop the Natural links to your site:
It is very much essential to develop the natural link on your website; don’t insert them in your content unnecessarily.Here are few tips to develop a natural link:
- Use naked URLs liberally when building a links
- Integrate your sites brand name into a large proportion of your anchor text
- Create the relevant and engaging link on your site
- Use generic anchor words like “Learn More” or “Click Here” or “Know More”
- Only use the exactly matching anchor text on the highest quality links
- Don’t use the automated link building software.
- Make sure some of your links are nofollow.
3. Add Social Sharing buttons:
Many people utilize social media to improve the traffic of their websites; but still some people did not realize its importance. You need to build an active social media presence and encourage the people to share your content on their own networks. Because Google uses the social sharing to determine how your website is relevant and useful.So, make sure the famous social network buttons like Google Plus, Twitter, Facebook, and Pinterest are installed on all your content pages. You can install them easily by adding plugins or code into your site.
But keep in mind that your website should not have fake likes and followers. Otherwise your website will get affected by future algorithm updates.
4. Decrease the Bounce Rate:
‘Quality’ is a major determining factor of every Google algorithm update. The bounce rate refers to the percentage of visitors who arrive on your website and exit immediately without doing any action. If the bounce rate is more than 80% then Google will immediately find that; your website does not deserve for high search engine rankings.Quality I mentioned here is not only suitable for content but also for layout, design, loading speed etc. So by using Google Analytics find out which page has high bounce rate and look into another way to improve the visitor’s experience.
One of the best way to decrease the bounce rate is by building the trust. You can achieve them by adding the real photo of yourself, about page, contact page, privacy policy etc.
5. Balance the right keywords:
Make sure the keywords you are targeting for particular title is repeating naturally. Don’t write the content with too much keyword repetition. Make sure it has a right balance for your content. If the Panda and Penguin updates find more keywords on your site then it will be more dangerous than having only few keywords.6. Optimize your website with Simpler Navigation:
Google crawls the website deeper, so make sure the searcher find the good usability experience while they are visiting your website along with the fresh and quality content. If the navigation structure of your website is bad, then your search rankings will suffer.7. Opt your site responsive:
If your website is not responsive then you will lose many visitors since half of the people browse the websites either via smartphones or tablets. If they can’t access your site on mobile then you will lose your website traffic.8. Update your content Regularly:
Google does not just want the more content, but also the more fresh content. So, keep your websites up to date with frequent revisions and blog posts.9. Get authority:
You can get good authority by providing quality content; but this alone is not enough, first you need to build awareness about you and your website. Most importantly you and your website should be found on many relevant and high quality sites as much as possible.Make sure they link back to your site. If you get more quality links back to your website then the search results of your site will be good. Please keep in mind that the links have a major role to determine the search ranking factor of a website.
But the quality is more important than quantity. Only few links from the relevant authority sites will be more beneficial than the hundreds of links from different niches.
10. Focus on LDR:
Google gives only less weightage for authority signals like Pagerank and more for LDR (Linking Domain Relevancy).LDR means “Is your website that links to you in a similar niche?”
For example : If you have a website about dog food. Then it will be good if you made the links from sites about pets or dog food.
Instead of this if you add the irrelevant link that not related to your niche then your website may get affected by Google updates. Infact, this is already a Penguin penalty factor.
So, make sure atleast 30% of the links on your website are niche relevant. They don’t have to be in the exact same niche, but they should have some LDR.
11. Make Diversity in anchor text:
Anchor text diversity is must; but most of the people are not aware about this. They use the anchor text in a wrong way. Instead of replicating a legit link profile they mix that in spammy or keyword stuffed anchor text like “This site”, “Here” etc.They never look natural to Google. Due to this your your website may get affected in future by further updates. Like Penguin, in future the Google updates may use anchor text as one of the factor.
12. Build Brand Signals:
One of the best way to protect your website from future update is to look like a big brand. Unbranded niche websites are going to get hit the hardest when the next update rolls around.To build the brand signals you don’t need a big marketing budget just create a strong social media presence, branded searches, Google authorship. That’s it.
13. Keep only White Hat SEO:
Last but not least, always give preference to white hat SEO.
It is a secret for your website success. Ofcourse, the white hat SEO
will take more time, but you can be sure that your website’s future is
more stable than a website ranking due to shady and manipulative SEO
techniques.
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